LIQVD ASIA, a digitally super-charged marketing communications agency, has appointed
Tanushree Radhakrishnan as its Chief Operating Officer, for the India market. Tanushree’s last stint was with the Publics Group, where she had spent a little over 4 years.
Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, “Our target is nothing short of becoming a global powerhouse when it comes to being digital-first all service agency. But before that, we have a long way to go even in India. Having Tanushree alongside will only pack a punch in that direction.”
Talking about her new role, Tanushree said, “‘I’m impressed with the vision and clarity of thought that LIQVD ASIA has and am really excited to join them. Having predominantly worked with media houses, LIQVD gives me an opportunity to look at the business through a different lens. I’m hoping to unleash my creative side while using media values and principles to deliver the best-integrated solution to clients.”
Tanushree has been in the industry for over 16 years. Her last stint was as the Chief Digital Officer at Zenith Optimedia owned Performics, where she was instrumental in driving the strategy for existing business and spearheading new business acquisitions for the agency. Her primary role was also to drive digital transformation for all key clients and work on product standardization.
Prior to this, she has worked with leading agencies like Group M & Webchutney etc in the country. She had been instrumental in setting up the programmatic practice for Performics.Resultrix back in 2015 and was managing India business operations until early 2019 before internally moving to Zenith optic media. She had started her digital career with Webchutney and has a rich experience of over 16 years in all realms of digital including search, social, display & programmatic. This experience is across verticals like FMCG (Nestle, Reckitt Benckiser, Cargill), Entertainment (Hotstar, Zee5, Viu), BFSI (ICICI, Aviva, DBS, Citibank), Travel (Expedia, Hotels.com, MMT, Air France), Ecomm (Flipkart, Shopclues), Telco(Airtel, Docomo, Reliance) etc. She thrives by converting nondigital clients to embrace digital and drive performance & measurability for them. She has won multiple awards for her relentless efforts across domains and clients.
About LIQVD ASIA:
As Asia’s first experiential marketing entity, LIQVD ASIA started operations in 2013. Its clients include Indiabulls Housing Finance, Legrand, Glanbia, Bharti AXA, FCUK, DLF, State Bank of India, Revv cars, etc. In 2014, Concept Communication had bought over the majority stake in the company. Currently, LA is operating from its offices in Mumbai, Gurgaon, Bengaluru & Singapore.