Personalized haircare startup Bare Anatomy raises 500k USD in seed round from Sauce.vc
Launched in March 2019, Bare Anatomy secures its seed funding of 500k USD from Sauce, a consumer-centric venture capital fund. With this strategic partnership and a robust outlook, the personalized data-driven haircare startup will now augment its state-of-the-art R&D labs, strengthen marketing and technology. Sauce is devoted to joining hands with brands that possess the potential to disrupt the industry. The venture capital has previously partnered with startups across various spaces like F&B, personal care, apparel/lifestyle.

Offering full-fledged personalized haircare under one roof, Bare Anatomy was incepted early this year by Rohit Chawla, Sifat Khurana and Vimal Bhola with a vision to revolutionize the personal care and beauty industry through customized hair products curated uniquely for each individual to address unique hair needs. After carefully examining personal data of an individual to identify their requirements, Bare Anatomy offers a plethora of customized hair products curated by a team of hair experts and scientists with the goodness of science and nature. With a consumer-first approach to refine its shopping experience, the startup has grown manifolds in terms of its sales and offerings since its inception.

Shedding light on the development, Rohit Chawla, Founder, and CEO, Bare Anatomy said “We are thrilled to share this news and look forward to a phenomenal journey ahead in partnership with Sauce. Many other industries have adapted to personalization. Clothes have been tailor-made for years, food is prepared to order based on your preferences and streaming platforms have also jumped on the bandwagon. When it comes to personal care, personalization is yet undiscovered! That’s where we wanted to revolutionize the beauty industry and bring in something as powerful, yet accurate! We wanted to create something that would redefine ‘Personal’ in ‘Personal Care’, something that is inclusive yet exclusive and deeply personal for every individual”

Today’s consumer wants to engage with a brand that appreciates her individuality and offers credible products that are suited specifically to meet her needs. One size no longer fits all. The largest personal care and beauty brands in the world are trying to solve this. Bare Anatomy gains a deep understanding of its customers first and then creates products that suit their preferences, needs, and goals. Rohit has a very clear vision to make this a beauty technology company rooted in deep consumer engagement and we are proud to back him in this journey.” said Manu Chandra, Managing Partner, Sauce.vc

Speaking on the seed funding round, Vimal Bhola, Co-founder and R&D head, Bare Anatomy said We plan to grow the R&D activities to drive innovations in the customized beauty segment. We’ll invest in the modernization of our R&D lab to deliver safe and effective products to our customers which are at par with the European safety standards.”

Bare Anatomy is a brand with a very deep and powerful message. We, as a brand, want to embrace every individual’s uniqueness. Given the synergies between us and Sauce, we envision building a thriving business.” said Sifat Khurana, Co-Founder, Bare Anatomy.

About Bare Anatomy

Bare Anatomy is a data-driven beauty startup that believes that personalization is the future of the beauty industry. With advanced science technology, Bare Anatomy’s scientists analyze the unique hair profile of every customer and formulate the most advanced and effective products (infused with botanical extracts) for every individual’s specific requirements. An alumnus of Carnegie Mellon University and INSEAD, Rohit Chawla, Founder at Bare Anatomy, was one of the co-founders of The Man Company – men grooming and essentials brand.

Launched with a range of personalized hair care, Bare Anatomy currently offers products like shampoo, conditioner, hair oil, and hair serum. All the products are personalized as per the customers’ unique needs and are made in-time after receiving the order. To order products, customers have to take a small quiz on the website, which asks questions related to their hair profile and preferences. One can pick the hair goals they want to achieve, pick the color and fragrance of their products, so much so that customers even get to put their names on their bottles. 

About Sauce.vc

Sauce.vc is an early-stage consumer brand investor which brings together a focused ecosystem of advisors and service partners that helps young brands accelerate their business plans in a sustainable and capital-efficient way. It recently raised its maiden fund which is actively investing in the food, personal care, and apparel/lifestyle space. Sauce.vc is founded by Manu Chandra, a veteran private equity investor previously with 3i Group and an angel investor in successful brands such as Epigamia. Sauce.vc has invested in brands that include Bare Anatomy, XYXX Innerwear, &Me among others.