Modernization has taken over our day to day lives. While the people living in remote villages are accepting the modern ways of living/earning, they are also making sure their culture is safe and preserved. The lifestyle of these villagers is more authentic and raw. Some live in mud houses with the floor covered with cow dung, some consume what they cultivate, while some cook in earthen pots passed on to them by generations. This is the kind of life Folk Living wants the guests to experience and adopt.
Both founders Mansi Kumbharjuvekar and Shreyash Diukar have curated this unique concept of Folk Living which works for the promotion and preservation of Indian culture while looking forward to developing and strengthening sustainability in villages. Mansi Kumbharjuvekar, who belongs from a film background and has experience in community themed documentary films. Fascinated by India and its vast cultural diversity, developed this concept with the intention of working with artists from communities, traveling and documenting them through films. Shreyash Diukar, An MBA graduate worked with Business solutions companies in Mumbai and Delhi. Being a travel enthusiast traveled from one village to the other in Himachal to explore their culture. With time he understood that the locals took efforts to preserve their cultural identities, Similarly, Goa, which is the hub for tourism could be a perfect place to create unique experiences. Adding monetary value to these experiences could be a win-win for everyone.
Folk Living sims to establish charter tourism i.e catering to a limited number of people without compromising on the experience and lifestyle of the villagers. Basically, Folk Living is connecting people from different backgrounds by offering experiential learning through folk art, craft, music, literature, and lifestyle. Each village is blessed with a unique set of traditions and beliefs, deep-rooted stories, folklores, and myths. Having said that, Folk Living aims to preserve remaining cultural banks, strengthen sustainability and contribute towards community development through cultures across the globe.
Going back to the cultural villages of India, Folk Living does not only offer an experiential lifestyle but also authentic food is served to their guests. History lovers, art lovers, researchers, students, nature lovers, travelers, content creators, domestic & international tourists come to learn and to experience the rural lifestyle. The idea of serving authentic food comes handy with the concept of Folk Kitchen. Folk Kitchen is the concept that allows travelers to explore culturally diverse and authentic kitchens of Goan villages. This gives an opportunity to the villagers to showcase their food to the travelers. Every ingredient in the food served comes from the village itself.
Folk Living identified their first folk kitchen into the hills of Quepem. Sunanda Gaonkar, who works as a village host loves to showcase her village to guests along with her warm family. Her multi-talented grandmother, Nilavati Shabdule Gaonkar aged 70, can peel coconut with her teeth. She sings dhalo songs, plays the ghumot and teaches folk dances like fudgi, goff, and dhalo to school students. She also makes handicrafts from dried grass and palm leaves.
Folk living trails take you to the villages to explore its food, lifestyle, and culture. They also encourage you to interact with the locals. Starting from Goa, Folk Living is looking forward to expanding its reach to other parts of the country.