Royal Challengers Bangalore, today, announced a 3-year partnership with Muthoot Fincorp Ltd, a part of the Muthoot Pappachan Group, popularly known as Muthoot Blue, a diversified conglomerate in the financial services industry. Muthoot Fincorp is one amongst the largest Gold Loan companies in India. The partnership of title sponsor for the marquee T20 team includes the heavily valued “jersey front” logo placement, which will be prominent on the playing and training jersey, in stadium integration at home matches, digital and other high visible media platforms.
The partnership will commence in February 2020 and represents a step forward with Muthoot Fincorp partnering with one of the most dynamic brands in the country. Royal Challengers Bangalore’ features international superstars including Captain Virat Kohli, AB De Villiers, Yuzvendra Chahal, Aaron Finch, Umesh Yadav, Navdeep Saini, among others, forming the core of an exciting team. The partnership also offers both the partners the opportunity to strengthen their consumer connect with millions of audiences across India and help in achieving a stronger brand recall.
Royal Challengers Bangalore Chairman, Sanjeev Churiwala said, “We, at Royal Challengers Bangalore are pleased to be associating with Muthoot Fincorp Ltd, Muthoot Blue, as our title sponsor, as they bring passion and core values that we as a brand believe in. We are positive that both Royal Challengers and Muthoot Fincorp Ltd , Muthoot Blue, will be able to channelize this collaboration in a brilliant way.”
Elaborating on the Group’s deep connection with sports, Mr. Thomas George Muthoot, Director, Muthoot Pappachan Group and Director of Muthoot Fincorp Ltd. said, “Our aim has been to empower human ambitions by providing support to the spirit of the individuals who strive to surpass numerous hinderances and attain their goals. Sports have the power to bring out sportsman spirit and the passion in an individual and transcend the barriers of socio-economic status, language, religion and culture. Muthoot Pappachan Group has been closely connected with several sports in various capacities.
“Further we believe that T20 has played a crucial role in enhancing the opportunity for more & more young Indians to make a proud career in Cricket. With several players being identified from different parts and even remote corners of the country to showcase their talent at the revered arena, the tournament has immensely motivated & given avenues to the youngsters in India since its inception. We are proud to join hands with Royal Challengers Bangalore for T20 and will endeavour to support the players in every way possible.”
To further amplify the association, RCB players will be part of special promotional offers for fans / consumers. Muthoot Fincorp Ltd will also enable opportunities for cricket fans to meet RCB’s star performers. Additionally, RCB players will also be seen endorsing Muthoot Fincorp LTDproducts in a TV commercial.
About Royal Challengers Bangalore
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the VIVO Indian Premier League (IPL). One of the original eight teams, the team has made three final appearances in the VIVO IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all. It is one of the more consistent and successful T-20 teams and has tremendous Indian and international star power captained by Indian Captain and national icon Virat Kohli. RCB fans can interact with their favourite players and get behind the scenes stories on the popular RCB Insider Show-https://www.youtube.com/user/RoyalChallengersTV.
About Muthoot Fincorp Ltd.:
Muthoot Fincorp Ltd, the flagship Company of Muthoot Pappachan Group, Muthoot Blue, is one of the largest NBFCs in India with around 3600 branches pan India. Muthoot Fincorp is a provider of retain finance, predominantly in the form of secured and unsecured loans to the middle and low income customer. Decades of customer-centricity, dedicated research and experience with the customers and their families have enabled the Company to provide quick and customised financing options & investment schemes for millions of customers. Muthoot Fincorp Ltd is one amongst the largest Gold Loan companies in India. At the same time the Muthoot Fincorp branches offer a diverse mix of retail offerings – including products of its Group Companies – catering to the various neds of its customers including MSME Loan products, Affordable Housing Loan, Two-wheeler Loan, Used car loan, Domestic &International Money Transfer, Chits, Foreign exchange, Insurance products & services, Wealth Management services, Affordable Gold Jewellery and so on.
About Muthoot Pappachan Group:
Muthoot Pappachan Group (MPG), the much-diversified business conglomerate has been providing solutions, services and expertise to millions of customers across the country in various domains like financial services, automotive, realty, hospitality, IT and alternate energy. Over the years, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Muthoot Pappachan Group, in fact, is one of the largest employer in the country, across industries, providing employment to over 26,000 people and endeavouring to give them a family-like work environment. The Group’s customer-centric approach and innovation in terms of new products that cater to changing customer needs, have helped in gaining the loyalty of innumerable customers, as well as attracting new ones. The Group adopts the latest technology and new ways of catering to the needs of customers, coupled with an uncompromising stand on values, principles and ethics.