Likee, a short video creation platform from the Singapore-based BIGO Technology has emerged as one of the most popular apps among Indian users. The credit goes to its amazing features and social media savvy user base in India, which made Likee one of the most downloaded short video creating a mobile app. It has been not very long since Likee was launched in 2017, and since then the app has garnered 330 Million downloads globally in 2019, with India driving more than half of installs. The app has also come up as the most popular app among users and has ranked 6th in the list of top 10 most downloaded apps. Likee’s user base in India comprises of people from metro cities, and tier 2 and 3 cities as well.
Likee is available in more than 15 local languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi to name a few. Today, there are millions of Indian users who are displaying their individual talents and capabilities on the platform.
So, what makes Likee an appealing platform for online users? Let’s try to decode the success of the app in the Indian online users market.
- Demography: With India being home to the second-highest number of internet users, the country provides exciting opportunities for when it comes to app economy and new-age digital platforms. With India driving more than half of Likee’s global downloads as per recent reports, this showcases the popularity of the app among millennials across India.
- Campaigns: Likee’s secret to immense popularity also lies in the campaign it launches for the users in India. A campaign such as #likeedreams enabled users from underprivileged sections to come up and showcase their talent in a short contest format. Such initiatives drive user interest and raise the popularity of the app further.
- Hashtag challenges: Hashtag challenges are quite popular among Likee users. Hashtag #IAMINDIAN celebrated India’s 73rd Independence Day, under which online video was created by users in India, which garnered whopping 225.3 million views. Likee is also one of the most preferred platforms to drive film promotions in India. Movie campaigns such as #hudhuddabanggchallenge saw massive participation from users and garnered more than 357.9 million views.
- App Features: Likee provides extensive innovative in-app features that allows users to create engaging videos. ‘Supreme’ is one of the video production features that help users to make heart throbbing videos over the app and turn their photos from the gallery into blockbuster movies in seconds! Supreme tool comes with different features and themes such as creative, morph, dramatic, face cut and Festival. Users can simply choose any of the themes and features available, to produce appealing video according to the mood and theme they want to set for their audience and fans. Moreover, the platform is AI-backed and heightens user experience to another level while they record or edit a video.
Short video platform Likee is continuing to grow user base in India and across the world. More and more people are on-boarding owing to the social media wave, irrespective of different regions, countries, races, and ethnicity. Likee is the preferred platform to join other users with similar likes, enhancing and realization of individual talents and also for gaining instant fame with zero investments.