Elite, a diversified group from South India that handles activities in various sectors celebrated its inaugural Founder’s Day on 23rd January 2020 at Thrissur. Ms. Danesa Raghulal, daughter of Mr. TR Raghulal, Chairman & Managing Director, Elite Foods & Innovations Group, addressed the employees of the company for the first time and felicitated them for their extraordinary contribution to the company.
Besides managing the overall operations of the group, Danesa will develop the organizational culture to optimize productivity. In addition, she will fulfill the role of being a motivational leader.
Hailing from a business family based out of Thrissur, Danesa comes with a string of academic excellence and professional achievements including her stint in the startup space. Carrying forward her father’s legacy, Danesa aims to offer more environment-friendly, healthy and nutritious food products to consumers across the globe. As a responsible corporate citizen Elite plans to be a zero-carbon emission company and has already started taking initiatives to achieve their goal.
Talking about her new role Danesa Raghulal, Executive Director, Elite Foods & Innovations Group said, “I am the grateful and humble beneficiary of the numerous legacies and achievements forged by all the members of the company. I value the continuous efforts and commitment of each and every individual of the company. As I grew up watching my father’s efforts towards building the company, I have witnessed its expansion year after year. Walking on his footprints, I will strive towards advancing the company offerings with collaborative efforts. We will focus more on growing our current share in existing markets and intend to establish the group as a more diversified and holistic brand.”
At the felicitation ceremony, Danesa thanked the employees who have been instrumental in helping her father nurture and build the company with their hard work and dedication. Acknowledging focused efforts for encouraging a sustainable environment, Elite presented a special award ‘TR Raghulal Sustainability Innovations Award’ to Mr. Jabir Karat, Founder and CEO, Green Worms Eco Solutions LLP, for his outstanding initiative to create a zero-waste world. Promoting a green environment, the group gifted the ‘Chaya Mansa’ plant in a cloth grow bag to each employee. A bag made from a thick breathable fabric that facilitates the growth of plants. This concept was developed by sixth standard school students E. Shamir and MP Muhammed Azmi under the guidance of their teacher Shri Satheesan KC from MASS GHSS Ettikulam School, Kannur. They were also felicitated at the occasion by Ms. Danesa Raghulal.
With her inherent business acumen, she envisions furthering the company growth and expanding the market by focusing on innovation and collaboration. Their commitment to providing the best quality and fulfilling the customer demand with innovative products will enable the group to scale new heights.
Holding a Bachelor of Science in Entrepreneurship and Strategic Management from the #1 college for entrepreneurship globally, Babson College, Boston, Danesa was also named on the Dean’s list. She was honored as a part of the Omicron Delta Epsilon (an international honor society in the field of economics) in the Tau Chapter Massachusetts for recognition of high scholastic achievement in the field of Economics. In her early years, she had worked in Data Analytics at EXL focusing on marketing and non-profit data analytics. She has also worked in a group of consultants as an operation’s lean management consultant for Legal Sea Foods – one of the largest fine restaurant chains with over 40 restaurants in America. As part of her curriculum, she has been a part of the founder group of two startups.
Elite is a diversified group with activities in Food Processing, Real Estate, Solar Energy, etc. The Elite Food Division runs one of the largest food companies in South India. The food business of the group is powered by 9 quality-driven state-of-art manufacturing facilities across India including Special Economic Zone (SEZ) unit for organic products in Thrissur, Kerala. Apart from this, the group also has four outsourced units.
With its more than 150 SKU’s, the group has the capacity to supply over 600mts of branded products daily with stringent safety and quality control through its ISO 22000 & HACCP certified plants.
The food business of the group is divided into five major categories: Baking, Milling, Convenience, Wellness, and Organic.
The elite brand is well known for its quality among consumers and is being retailed to more than 70,000 outlets in south India & Maharashtra, through 1200 distributors. Besides India, the group has a presence in many global markets including the Middle East, USA, UK, Europe, Canada, Singapore, South Africa, Australia, Taiwan, Israel, and Malaysia.