This festive season targets Amazon’s of e-sellers

This festive season, the retail industry is witnessing a renewed surge in demand across consumer goods, electronics, lifestyle goods, and various lending institutions are offering credit schemes and loans to consumers to finance their purchases.

Like, sellers on e-commerce platforms are gearing to keep up with this massive demand for the sales season and are in constant need of funds to manage their cash flow and working capital gap due to a festive spike.

Addressing this surge in demand,, a leading MSME-Fintech lender, is bringing the largest curation of loan offerings for Amazon e-sellers during this annual mega festive season. These offers have been available from pre -Dussehra onwards and will last until New Year.

With a strong growth trajectory for e-commerce growth in India that is anticipated to grow 7 times in the next 7 years, the e-commerce players are beefing up their supply chain network, and the sellers-assisting finance programs help ease the stretch that small businesses face during the festive season.

Deepak Jain, Co-Founder of said, “Our partnerships with Amazon have helped merchants across 500 cities and towns selling on e-commerce websites to get loan disbursements in less than 48 hours. The loan terms are such that they help sellers tide the surge in working capital requirements in the festive season for loans of various sizes,”

“In the last 2-3 years, over 10,000 sellers have taken advantage of our Seller Financing schemes which the e-commerce companies facilitate,” he added further.

“ has been helping small businesses on Amazon by providing easy access to working capital, which enables our selling partners to grow their business,” added Vivek Somareddy, Director of Fulfillment Channels at Amazon India. has disbursed over 10,000 loans to merchants on e-commerce websites across the country with the average ticket size of INR 4 to 5 lakhs towards thousands of applications received from its partnered e-commerce companies. This year, it has seen a 250% jump in the applications from E-commerce sellers in the months of August and September 2019 vis-a-vis the last 6 months.

Lately, has disbursed over Rs. 500 crores of unsecured business loans across 1,000 cities and tier 1 to 4 towns in a span of about 3 years of its operations by deploying data and tech-oriented credit models for analyzing MSMEs across India. It now receives over 1 lakh applications from about 4,500 tier 1 to tier 4 cities on a monthly basis.

Brief about is one of the Leading Digital Lending Platforms that started with a vision is to provide “Loans at a click” to SMEs while solving their problem of accessing quick, flexible and adequate funds. They use proprietary technology and risk models that focus on surrogate methods for scoring customers. It has disbursed loans worth over Rs.500+ Crores to about 10,000 MSMEs across 1,000+ cities without having a single branch within a span of 3 years of their operations, with a team size of 250+ employees. has completed disbursals of over 16,000 Loans in over 1,000+ cities and towns in the country. receives over 1, 20,000+ MSMEs applications each month from over 1,500 cities/towns for Business loans. The Average Ticket Size at which the loans are given – 3 to 5 Lakhs.