“Uber selling UberEats to Zomato is a sign of consolidation which happens typically to achieve leadership post companies achieving sizeable aggregation. Zomato now has more than 50% share in the food delivery market with this deal.

The strength of the delivery network of UberEats will benefit Zomato in growing its market share in South India and hence compete more fiercely with Swiggy nationwide.

Startups addressing one major pain point, focusing on it full time to scale and achieve a certain level of critical mass becomes an important milestone and can help turn into a unique selling proposition for a larger player to strike a deal with them to increase its market share and hence create value and future exit opportunities for its investors.”