Pillsbury™, one of the most popular brands of General Mills, is the principal sponsor for Royal Challengers Bangalore. They recently organized a meet and greet function with some key players of the team. It was a triumphant event for the brand with key dignitaries from General Mills India and RCB’s players present there.
Sundeep Waghray, Head Retail Sales – General Mills India gave a motivating talk sharing with the audience the whats and hows of their massive success and stupendous outreach leaving the crowd in awe.
The event was organized to recognize the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players. Esteemed player Virat Kohli along with star players AB de Villiers, Parthiv Patel, and Yuzvendra Chahal was present at the event and were seen interacting with the audience of Pillsbury™. These players also gifted a signed jersey to Pillsbury’s very own Doughboy, along with the Cookie Cake pack shot.
On this occasion, Mr. Salil Murthy, Managing Director – General Mills India and South East Asia said, “Pillsbury Cookie Cake is an all-family snack that has revolutionized the premium cookie category with its multi-textured, highly indulgent soft baked format. It is loved by kids and adults alike, much like IPL, the biggest entertainment property in India. Our new campaign builds off this insight in a fun way that makes an instant connection with fans all over the country. We are happy with our association with RCB this year.”
Earlier this year, Pillsbury™ Cookie Cake had announced their association with the much-loved T20 team, Royal Challengers Bangalore, and initiated an exciting, path-breaking ad campaign that enabled multiple Tier 1 and 2 cities to unanimously cheer for the team they love and a snack they adore.
Adding to this, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore said, “We are so glad to have Pillsbury™ on board with us as our principal sponsor, they have been with us in this journey of ups-and-downs. We saw great team spirit on and off the field and hope to continue with this growth and achieve great heights.”
About Pillsbury brand: Pillsbury™ has been popular in India for its Atta products and Cake Mixes. With the launch of Pillsbury Cookie Cake in November 2016, the brand’s objective is to deliver delicious ready-to-eat snacks to families to create tasty memories together.
For the last two and a half years, General Mills has been leveraging its expertise in bakery products and ready to cook categories and has launched a complete Ready-to-Eat snacks portfolio of Cookies and Cakes.
General Mills India is committed to offering “food that people love” and that brings families together. Today, General Mills India is a leading marketer and manufacturer of consumer food products in India and remains rooted in the basic beliefs of Quality, People, Ethics, Growth, and Independence established by its founders more than a century ago.
About Royal Challengers Bangalore: The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original eight teams in the IPL, the team has made three appearances in the IPL Finals so far. The home ground of the Royal Challengers is the M. Chinnaswamy Stadium in Bangalore. The team is currently captained by Virat Kohli and coached by Gary Kirsten.