The sparkling Gen-Z star Sara unites with the most iconic jewelry brand to introduce highly stylish and affordable collections for today’s modern woman! India’s most trusted and well-known jewelry brand – TBZ-The Original (Tribhovandas Bhimji Zaveri Limited or TBZ Ltd.) has signed the actress Sara Ali Khan as the official Brand Ambassador, to be the face of the brand for the younger & ever-evolving Indian tastes & designs.

TBZ-The Original’s eclectic timeless jewelry collections will shine with glitz and glamour on the youth icon who symbolizes the fashion-forward women.

Today’s evolved women are privy to the ever-changing global trends, social media know-how &  fast moving fashion choices available to them at the blink of an eye or the swipe of a button. TBZ-The Original has signed on the young star who is an inspiration as well as an aspiration for these young women.

As part of her new association with TBZ-The Original, Sara Ali Khan will be featured in several brand campaigns. Sara will add her charisma & chutzpah to TBZ-The Original when she endorses the timeless & priceless fashion brand that is already known for its exceptional designs & expertise in jewelry.

Ms. Raashi Zaveri, Director, Tribhovandas Bhimji Zaveri Ltd., said, “It gives us immense pleasure to welcome on board, one of the most promising debutante superstars of Bollywood – Sara Ali Khan. Our new collections are meticulously crafted for today’s modern woman and Sara will play an integral role in promoting the brand’s portfolio further in India. We are excited to work in partnership with Sara and wish to do great work with her in the coming year,” she added.


Sara Ali Khan

Sara Ali Khan, who is synonymous with the young Indian girl of today, melds with intrinsic values of the brand that is coveted for fulfilling the promise of innovative designs, exemplary quality of workmanship and trust. Sara’s young and dynamic outlook will add a touch of royalty, elegance & modernity to the ever-growing charm of TBZ-The Original.

TBZ-The Original’s newly launched collections are trendsetters in the global jewelry landscape. The exquisite gold and diamond jewelry are showstoppers for every occasion!

About Tribhovandas Bhimji Zaveri Limited (TBZ Ltd. or TBZ-The Original)

Tribhovandas Bhimji Zaveri Limited is India’s renowned and trusted jewelry retailer with a legacy of more than 154 years. The company began its journey in 1864 opening its flagship store in Zaveri Bazar, Mumbai. Over the years, the company has established itself as a preferred choice for customers in the wedding jewelry segment, recognized for exquisite gold and diamond jewelry designs. It has led from the front, in an otherwise largely unorganized Indian jewelry industry, displaying high quality and transparency standards over the last 154 years, being the first jeweler to offer buyback guarantee on jewelry and to introduce 100% per-hallmarked jewelry in India. The company has transformed itself from a one store family owned business in 1864 to a professional organization spearheaded by the 5th generation, expanding its presence and reach across India with 41 stores operating in 29 cities.